Christmas officially began for us at KOH Creative the day we got the opportunity to do up the Park Plaza Christmas Brochure…
This means we have been in the Christmas spirit since September!! The brochures have been in circulation since then which made us aware design-wise that we were not to alienate people from Christmas promotional material so early on in the year. We kept this is mind through-out and are so proud at what we achieved. We realised that the design work was to be carried out with an inherent unique and creative feel.
Using their existing branding and colours we came up with a Winter Wonderland theme. All of this was to be surrounded by a Narnia feel. With heavy use of snowflakes and snow as pictures we managed to depict the theme perfectly. The use of the snow globe cleverly features the hotel within it on the cover. We also kept in mind that it was to be elegant in that it was promoting their sophisticated and tasteful Christmas Party nights.
Art Director: Gemma Randles