Junction Studios, Dublin 
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Pfizer’s ‘Xiapex’ Launch
About this Project:
KOH Creative had an eventful day in Pfizer’s offices in City West on August 31st 2011, where they helped launch a new and groundbreaking drug called ‘Xiapex’ for the treatment of Dupuytren’s Contracture. This disease is a debilitating condition of the hand in which there is a fixed forward curvature of one or more fingers. The exciting new treatment Xiapex will allow people with the condition to simply visit the doctor and receive the medication intravenously in lieu of painstaking surgery. KOH was on the scene to organise the event and design the marketing material to promote the launch and lunch. The event was a great success and the demonstration challenge was enjoyed by all. We will be looking forward to doing business again with our new friends at Pfizer.
The brief was set to create intrigue and to then entice people to attend the educational launch. We used a creative approach to the Xiapex brand guidelines, in order to create promotional material and an interactive teaser for attendees. We also organised delicious food from caterers and brainstormed ideas for quirky activities for the demonstration challenge.
Aisling Hanby and Gemma Randles.
- Client:Pfizer
- Work:Event Management and Promotional Marketing Material
- Website:www.pfizer.ie
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